Ascot Ales Co-ALE-ition Hope & Glory has now been adopted by Howling’s local pub, The Prince Arthur in Fleet, as their World Cup ale offering. This ale will be available at the Prince Arthur for the next month and sales should go through the roof at all the England games if our ” Land of Hope and Glory ” boys progress to the later stages of the competition. Other pubs are now following the Prince Arthur’s lead and Chris Gill (Ascot Ales owner and head brewer) is now actively marketing and promoting Hope & Glory as a World Cup ale.